Memoria is the strangest thing we offer. It does not move metrics next week. It generates no leads. It optimizes nothing. What it does is preserve - one specific year, with its detail, its accidents, and its small victories - in a physical object that survives the algorithm. And for a certain kind of business (one with returning customers, one that cares about the thing beyond the quarter), it is the best year-end gift it can make.
What it is, exactly
A hardback book, 21 x 21 cm format, 80-100 pages, quality matte paper, sewn binding. Small print run - between 30 and 100 copies depending on what you decide. Typographic design at the level of an editorial photo book, not a template album. Text written by us with your input and in your voice. Each copy carries your logotype blind-embossed on the cover and a hand-numbered edition mark on the first page.
How it is built
Week 1. 90-minute discovery call - what happened this year, which moments matter, which customers to name, which photos to look for. Weeks 2-3. Curation - we go through your Instagram, your photos, your camera, the team's archives. We select the 60-80 images that tell the year. Week 4. Writing - the long texts, the captions, the data tables, the dedications. You receive a manuscript PDF to review. Week 5. Design - typographic layout, image adjustments, cover proof. One round of corrections. Week 6. Print - Lima or Spain depending on what you choose, pickup or delivery to your place.
What it is actually for
Three practical uses. One: a year-end gift for your top 20-30 customers - the difference between a panettone with your logo and a book with their name inside is enormous and lasts years. Two: a memento for the team that was there this year - turnover in hospitality and retail in Lima is high and a book with their photos is the closest an independent business gets to a yearbook. Three: a brand asset - one copy on the table at the place, another at home, another in the archive. In five years, five books, an entire decade on record.