Web studio · Lima
Like rain on the laguna.
Carefully crafted sites for independent local businesses in Lima. First we tell you what's failing on yours — in 30 seconds, no email required.
· La laguna ·
— The brand, in motion
Every site we build is one ripple, set down carefully, on still water.
↓ Keep scrolling
A website should feel like the room your restaurant is named after — considered, calm, alive at the edges. But it should also think. The sky above changes with the actual hour in Lima. The brief below is generating live. One ripple at a time.
Services
We do few things, well.
We work with independent local businesses in Lima — people who care about what they do and need a digital presence to match. We don't do volume. We take on a few projects a year, each one finished.
The triangle
Sereno looks at your competition. Espejo looks at you. Socio listens to your customer.
Three angles of the same business. Each one answers a different question — what changed outside, what erodes inside, what the people who enter are asking for.
Audit
S/ 180 - one-offAn honest written diagnosis of your digital presence - delivered in 48 hours.
View service →Websites
from S/ 1,500Bilingual, bespoke sites that take bookings, orders, or enrollments.
View service →Marca
S/ 2,500Full visual identity the street recognizes - a system, not just a logo.
View service →Care
from S/ 300 / monthHosting, security, and monthly human attention - someone is watching your site.
View service →Sereno
S/ 250 / monthWeekly WhatsApp brief on what your competitors did - every Monday at 8 a.m.
View service →Garua
S/ 350 / monthAutomatic weather-driven marketing - campaigns that fire with Lima's sky.
View service →Espejo
S/ 900 / quarterQuarterly anonymous visit with a 72-hour written report - the flip side of Sereno.
View service →SocioBETA - cohort 1
S/ 1,500 setup - S/ 800/month24/7 WhatsApp assistant trained on your menu, hours, policy, and voice.
View service →Vitrina
S/ 99 / monthYour Google Business Profile, looked after every week - where 70% of your customers actually find you.
View service →Demolicion
S/ 1,800 - one-offYour current website rewritten and relaunched in 24 hours - AI-assisted, finished by hand.
View service →Apertura
S/ 4,500 - one-offThe complete bundle to open a business in Lima - brand, website, and Google ready in 10 days.
View service →Memoria
S/ 2,800 - once a yearYour year as a business, printed by hand - a hardback book, a single edition, for your customers and your team.
View service →Sectors we know
Hospitality · Boutique fitness · Independent education · Wellness · Boutique retail · Professional services
Live audit
Your site, audited against your nearest competitors — right now, in 90 seconds.
Paste a URL. We run a one-shot competitive snapshot of your business right here — performance, reputation, price, social, SEO, accessibility — and hand you a six-week roadmap you can take to any agency. One-time. Free. No email. For ongoing weekly tracking, see Sereno above.
03 — Sereno · weekly competitive tracking · S/ 600 / month
A brief, generating now, for a real café in Lima.
The audit above is a single snapshot. Sereno is the same instrument, running every Monday at 8 a.m. forever. This brief regenerates live — same engine, real districts, real competitors.
5 closest competitors · 200m radius
Launch your winter menu before Monday — competitors already positioning.
How we compare
How we compare.
We are not a traditional agency. We are not a loose freelancer. We are a small studio with an intelligence tool no one else in Lima has — and honest pricing.
| Traditional agency | Freelancer | Rainey Laguna | |
|---|---|---|---|
| Starting price · website | S/ 12,000 + | S/ 1,500 — 4,000 | S/ 3,800 — 7,600 |
| Delivery time | 10 — 16 weeks | 2 — 6 weeks, variable | 3 — 5 weeks, dated on signing |
| Bilingual ES / EN | Extra fee | Depends on the freelancer | Default, no extra cost |
| Ongoing competitive intelligence | No | No | Sereno · every Monday 8 a.m. |
| Audit included | No (S/ 800 — 2,500 separately) | No | Yes · free and public |
| After launch | Maintenance from S/ 800/mo | “I’ll look when I can” | Care · same-day changes · S/ 300/mo |
| Specialisation | Generic · everything | Variable | Hospitality · fitness · wellness · boutique retail in Lima |
Starting price · website
- Traditional agency
- S/ 12,000 +
- Freelancer
- S/ 1,500 — 4,000
- Rainey Laguna
- S/ 3,800 — 7,600
Delivery time
- Traditional agency
- 10 — 16 weeks
- Freelancer
- 2 — 6 weeks, variable
- Rainey Laguna
- 3 — 5 weeks, dated on signing
Bilingual ES / EN
- Traditional agency
- Extra fee
- Freelancer
- Depends on the freelancer
- Rainey Laguna
- Default, no extra cost
Ongoing competitive intelligence
- Traditional agency
- No
- Freelancer
- No
- Rainey Laguna
- Sereno · every Monday 8 a.m.
Audit included
- Traditional agency
- No (S/ 800 — 2,500 separately)
- Freelancer
- No
- Rainey Laguna
- Yes · free and public
After launch
- Traditional agency
- Maintenance from S/ 800/mo
- Freelancer
- “I’ll look when I can”
- Rainey Laguna
- Care · same-day changes · S/ 300/mo
Specialisation
- Traditional agency
- Generic · everything
- Freelancer
- Variable
- Rainey Laguna
- Hospitality · fitness · wellness · boutique retail in Lima
Honest prices, in soles. If a big agency suits you better, we will tell you. If a freelancer does, the same.
Selected
work.
Four projects in progress. Case studies published as they close.
Trust
Who is behind it.
The name
Rainey is the paternal surname, Scottish in origin. Laguna is a Peruvian name that appears on the maternal side of the family. The Peruvian custom of combining surnames — father’s and mother’s, side by side — lets both live together in one sign. That sign is the studio.
The full story →Founder · 2026
Stuart John Andrew Rainey
Designer and developer. Grew up in Glasgow, worked in studios across Europe, and moved to Peru to find the family line on the other side of the Atlantic. Hospitality and coffee shops are where I spent the most time. My obsession: that design serves the service, not the other way around.
About the studio →How we work · four commitments
- 01We charge in soles. No disguised dollar pricing.
- 02Your code is yours. We hand it over on GitHub from day one.
- 03We reply the same day — in Spanish or English.
- 04If we aren’t the right fit, we recommend someone who is.
Pre-launch · June 2026
We are pre-launch. When the first clients sign, we will publish them with their permission. Meanwhile, our focus is on these six sectors:
- Boutique cafés and bakeries
- Independent restaurants
- Fitness and wellness studios
- Academies and schools
- Aesthetic clinics and consultants
- Neighbourhood boutique retail
06 sectors · 0 testimonials yet · we’ll show them when we have them
How we work
Four phases. No surprises.
No endless briefs, no status meetings. We talk, decide, build, deliver. Each phase has a tangible deliverable and a clear decision.
- 01 · Day 1
Conversation
60 min, no commitment. We understand your business, your market, what’s holding you back. We leave with firm scope and pricing — no vague proposals.
- 02 · Week 1–2
Design
Fast wireframe, then full visual design. We iterate in Figma with your feedback. Once approved, it doesn’t shift.
- 03 · Week 2–4
Build
Clean code, mobile-first, accessible. We work on a staging URL you watch grow every day.
- 04 · Final day
Handover
We launch. You receive code, domains, accesses and a short manual. A 30-min call so you can run everything yourself.
4 to 6 weeks, start to finish. A few projects per year. Each one finished.
Let's talk
Tell us about your place.
Not a “project” — a place. A café, a shop, a studio, a school. The kind of place people walk to. We reply in under 24 hours. No endless forms, no “we'll send you info”, no agency speak. Direct conversation.