Web studio
Like rain on the laguna.
Carefully crafted sites for independent local businesses. First we tell you what's failing on yours — in 30 seconds, no email required.
· La laguna ·
— The brand, in motion
Every site we build is one ripple, set down carefully, on still water.
↓ Keep scrolling
A website should feel like the room your restaurant is named after — considered, calm, alive at the edges. But it should also think. The sky above changes with the actual hour in Lima. The brief below runs as a live demo. One ripple at a time.
Services
Made to measure, for any business.
We work with independent local businesses in Lima, in any field — food, fitness, health, education, retail, professional services. People who care about what they do and need a digital presence to match. A few projects a year, each one finished.
The triangle
Sereno looks at your competition. Espejo looks at you. Socio listens to your customer.
Three angles of the same business. Each one answers a different question — what changed outside, what erodes inside, what the people who enter are asking for.
Websites
from $1,500Bilingual, bespoke sites that take bookings, orders, or enrollments.
View service →Sereno
from $110 / monthWeekly WhatsApp brief on what your competitors did - every Monday at 8 a.m.
View service →Audit
from $80 - one-offAn honest written diagnosis of your digital presence - delivered in 48 hours.
View service →Other services
Build
Attract & grow
Run & care
Data, bundles & enterprise
Sectors we know
Hospitality · Boutique fitness · Independent education · Wellness · Boutique retail · Professional services
Live audit
Your site — or your competitor's — audited right now, in 90 seconds.
Paste a URL. We analyze the site right here — performance, SEO, accessibility, security and technical structure — and hand you clear priorities you can take to any agency. One-time. Free. No email. Want to compare reputation, prices and social against your competitors every week? That's Sereno, above.
04 — Sereno · weekly competitive tracking · $110 / month
A brief, an example, in the format you get every Monday.
The audit above is a single snapshot. Sereno is the same instrument, running every Monday at 8 a.m. forever. It is a demonstration with example businesses; your real brief uses your own district and competitors.
5 closest competitors · 200m radius
sample · Lima venue prices in S/
Launch your winter menu before Monday — competitors already positioning.
How we compare
How we compare.
We are not a traditional agency. We are not a loose freelancer. We are a small studio with an intelligence tool no one else in Lima has — and honest pricing.
| Traditional agency | Freelancer | Rainey Laguna | |
|---|---|---|---|
| Starting price · website | $5,200 + | $650 — 1,750 | $1,500 — 3,250 |
| Delivery time | 10 — 16 weeks | 2 — 6 weeks, variable | 3 — 5 weeks, dated on signing |
| Bilingual ES / EN | Extra fee | Depends on the freelancer | Default, no extra cost |
| Ongoing competitive intelligence | No | No | Sereno · every Monday 8 a.m. |
| Audit included | No ($350 — 1,100 separately) | No | Yes · free and public |
| After launch | Maintenance from $350/mo | “I’ll look when I can” | Care · same-day changes · $190/mo |
| Specialisation | Generic · everything | Variable | Hospitality · fitness · wellness · boutique retail in Lima |
Starting price · website
- Traditional agency
- $5,200 +
- Freelancer
- $650 — 1,750
- Rainey Laguna
- $1,500 — 3,250
Delivery time
- Traditional agency
- 10 — 16 weeks
- Freelancer
- 2 — 6 weeks, variable
- Rainey Laguna
- 3 — 5 weeks, dated on signing
Bilingual ES / EN
- Traditional agency
- Extra fee
- Freelancer
- Depends on the freelancer
- Rainey Laguna
- Default, no extra cost
Ongoing competitive intelligence
- Traditional agency
- No
- Freelancer
- No
- Rainey Laguna
- Sereno · every Monday 8 a.m.
Audit included
- Traditional agency
- No ($350 — 1,100 separately)
- Freelancer
- No
- Rainey Laguna
- Yes · free and public
After launch
- Traditional agency
- Maintenance from $350/mo
- Freelancer
- “I’ll look when I can”
- Rainey Laguna
- Care · same-day changes · $190/mo
Specialisation
- Traditional agency
- Generic · everything
- Freelancer
- Variable
- Rainey Laguna
- Hospitality · fitness · wellness · boutique retail in Lima
Honest prices, billed in soles and converted to your currency as a guide. If a big agency suits you better, we will tell you. If a freelancer does, the same.
Demonstration
work.
We are a new studio and have no published clients yet. While we close the first ones, these are demonstration builds we made to show the kind of work and its finish. They are not real clients — they are exercises with fictional businesses.
Café Neblina
View demo →Barranco · Specialty coffee
Menu, bean story, and WhatsApp ordering for a neighbourhood café.
Demo · not a real clientSal & Brasa
View demo →Miraflores · Grill
Reservations, an open-kitchen menu, and a gallery for a chef-led grill.
Demo · not a real clientEstudio Vértica
View demo →San Isidro · Boutique fitness
Class schedule, plans, and sign-up for a pilates studio.
Demo · not a real clientClínica Lumen
View demo →San Borja · Dental clinic
Online appointments, treatments, and e-invoicing for a dental clinic.
Demo · not a real client
Things you can
hold in your hand.
Instead of testimonials, look at what actually lands in your inbox. Every deliverable is concrete, dated, and comes from a real service.
Audit report
A written diagnosis of your site, Google, and social, with a prioritised fix list.
Sereno brief
What your competitors did last week, in a 90-second read.
Garúa campaign
A campaign that fires with Lima's weather — sun, drizzle, or an unusual cold snap.
Memoria book
Your business’s year printed by hand — photos, data, and anecdotes in a physical object.
Founding cohort
New studio. Founder pricing.
We are just starting in Lima, so the first businesses come in at a founder price — locked while we build the public case studies. There is no track record to show yet; in exchange, lower rates, direct attention from the founder, and a say in how each service is built.
Trust
Who is behind it.
The name
Rainey is the paternal surname, Scottish in origin. Laguna is a Peruvian name that appears on the maternal side of the family. The Peruvian custom of combining surnames — father’s and mother’s, side by side — lets both live together in one sign. That sign is the studio.
The full story →Founder · 2026
Stuart John Andrew Rainey
Designer and developer. Grew up in Glasgow, worked in studios across Europe, and moved to Peru to find the family line on the other side of the Atlantic. Hospitality and coffee shops are where I spent the most time. My obsession: that design serves the service, not the other way around.
About the studio →How we work · four commitments
- 01We charge in soles. No disguised dollar pricing.
- 02Your code is yours. We hand it over on GitHub from day one.
- 03We reply the same day — in Spanish or English.
- 04If we aren’t the right fit, we recommend someone who is.
Active in Lima · 2026
We're active and working with businesses in Lima. We publish each client only with their permission. Our focus is on these six sectors:
- Boutique cafés and bakeries
- Independent restaurants
- Fitness and wellness studios
- Academies and schools
- Aesthetic clinics and consultants
- Neighbourhood boutique retail
06 sectors · Lima and remote · case studies published with client permission
How we work
Four phases. No surprises.
No endless briefs, no status meetings. We talk, decide, build, deliver. Each phase has a tangible deliverable and a clear decision.
- 01 · Day 1
Conversation
60 min, no commitment. We understand your business, your market, what’s holding you back. We leave with firm scope and pricing — no vague proposals.
- 02 · Week 1–2
Design
Fast wireframe, then full visual design. We iterate in Figma with your feedback. Once approved, it doesn’t shift.
- 03 · Week 2–4
Build
Clean code, mobile-first, accessible. We work on a staging URL you watch grow every day.
- 04 · Final day
Handover
We launch. You receive code, domains, accesses and a short manual. A 30-min call so you can run everything yourself.
4 to 6 weeks, start to finish. A few projects per year. Each one finished.
Let's talk
Tell us about your place.
Not a “project” — a place. A café, a shop, a studio, a school. The kind of place people walk to. We reply in under 24 hours. No endless forms, no “we'll send you info”, no agency speak. Direct conversation.