Service · 02

An identity the street recognizes.

Brand identity for independent local businesses - hospitality, fitness, education, health, retail. Logo, palette, type system, signage spec. Enough to dress the facade, the menu or schedule, the receipt or enrollment form, and the website without contradicting itself.

Precio

S/ 2,500 - one-off

Entrega

2 to 4 weeks

Para

New openings or relaunches

A local brand is not chosen in front of a computer. It is tested on the receipt, on the facade, on the barista's or instructor's or teacher's shirt, in an Instagram photo taken in bad light.

That is why every identity proposal we deliver comes as a complete system - not just a logo, but the coherent set a real team can apply without a designer present. Logo in three lockups (primary, monogram, horizontal). Primary and secondary palette with codes for print and screen. Two-typeface system (one for headlines, one for body), licensed. Signage specification with real-world dimensions.

How it is built

Week 1: research - historical references, your kitchen, your location, three words that define the place. Weeks 2-3: two distinct directions presented in real applications (menu, facade, receipt). You pick one. Week 4: refinement, manual, file delivery. Everything that gets designed gets tested in application, not in a floating PDF.

Brand first, site second

If you are going to invest in a website, doing the brand first pays double. The site inherits palette, typography, and voice without the designer having to guess. When Marca and Websites are bought together, the site is discounted S/ 300 against the original price.

What's included

Logo in 3 lockups - primary, monogram, horizontal
Primary + secondary palette - Pantone, CMYK, RGB, HEX
Type system - 2 licensed fonts
Signage specification - real-world dimensions
Templates: menu, receipt, business card, Instagram format
Brand book PDF - 20-30 pages
Open vector files - SVG, PDF, AI
2 distinct creative directions, not variations of the same
3 revision rounds included

S/ 2,500

one-off - 50% upfront, 50% before delivery

Let's talk on WhatsApp

Questions

What if I already have a logo?

If it works, we respect it and build the rest of the system around it (palette, typography, templates) for a reduced price - usually S/ 1,500. If it does not work, we tell you before we start.

Do you print menus and receipts?

Not directly, but we deliver print-ready files and can recommend Lima printers we know with reasonable prices. Physical production is handled by Rainey Laguna Studios when on-site oversight is needed.

How many revisions are included?

Three rounds on the chosen direction. Enough to land on a final version the team is comfortable with. Anything outside the three rounds is quoted separately in writing before being executed - no surprises on the invoice.

Pairs well with

Other services that pair with Marca.

Websites

The website inherits palette, typography, and voice directly from the brand system.

Garua

The Instagram templates Garua fires come straight out of the Marca system.

Care

Keeping the system alive over time - color, typography, and template updates as needed.

Does your place need an identity that holds up? Let's talk.

Let's talk WhatsApp