The studio · 2026
A Peruvian name, a Scottish eye.
Web and intelligence studio for independent local businesses in Lima — hospitality, fitness, education, wellness and boutique retail. Founded by Stuart John Andrew Rainey, a Scot from Glasgow living in Lima. The studio's name joins two family surnames — one Scottish, one Peruvian — into a single sign.
- Place
- Lima · 2026
- Team
- 1 + network
- Languages
- ES · EN
- Specialty
- Independent local businesses
The name
The studio's name joins two family surnames.
Rainey is the paternal surname, Scottish in origin. Laguna is a Peruvian name that appears on the maternal side of the family. The Peruvian custom of combining surnames — father's and mother's, side by side — lets both live together in one sign. That sign is the studio.
Both are adopted because both sides are true. Rainey brings the Scottish discipline — cold, clear, organised, honest in billing. Laguna brings the Peruvian warmth — the long table, the after-meal conversation, the understanding that a business is built also on patience. Both, together, are the studio.
(The full story of how the surname reached Peru is private and in part still to be researched. What matters for the studio is the outcome: a name that bridges both sides.)
Stuart
Stuart John Andrew Rainey · Glasgow → Lima.
Designer and developer. Grew up in Glasgow, worked in European studios, and moved to Peru to follow the family line on the other side of the Atlantic. Before founding Rainey Laguna, he spent years on projects for hospitality, food brands and cafés — some for clients, some for himself, always with the same obsession: that design should serve the service, not the other way round.
Speaks Peruvian Spanish with the accent settling in. Lives in Lima. Cooks an acceptable ceviche. Makes a recognisable pisco sour. Reads three books at a time.
Why local businesses
Lima has the most interesting independent businesses on the continent and, until recently, the worst websites.
The gap between the quality of what an owner delivers — a dish, a yoga class, an open-day visit, a dental consult, a careful sale — and the quality of the digital brand presenting it is still enormous. Award-winning kitchens announce themselves with 2018 Wix templates. Impeccable boutique studios have messy Instagrams. Independent schools with competitive admissions use unupdated PDFs. That's what the studio exists to fix — not by making sites prettier, but by making them useful: take bookings and applications, load fast on a phone, let the team update content without help, show up on Google when someone searches for what you offer.
We start in hospitality because that's where the studio's practice runs deepest. Today we work across five families of business that share DNA: independent, local, live by their reputation, with a real human behind the WhatsApp.
- Hospitality — restaurants, cafés, boutique hotels, bars.
- Wellness & fitness — yoga, pilates, crossfit, spinning, climbing, MMA, spas.
- Independent education — bilingual schools, academies, language centres, music and art schools.
- Health & aesthetics — dental, dermatology, aesthetic clinics, vets, physiotherapy.
- Boutique retail — bookshops, concept stores, specialty, bespoke ateliers.
And, once there, to do two things almost nobody does: watch your competition for you (Sereno) and — for hospitality, for now — turn Lima's weather into real traffic (Garúa). That can only be done here.
Principles
Four rules that govern every project:
- 01Design in service.The site exists to serve the guest, not the designer. If an aesthetic choice doesn't serve the booking, it goes.
- 02Price agreed. Quoted at the start. No surprises on the final invoice. If scope changes, we say so beforehand.
- 03No prison contracts.Monthly services cancel with one month's notice. No penalties, no lawyers.
- 04Open archive. At handover we deliver absolutely everything — code, brand files, access. The work is yours.
Studios
Rainey Laguna is the web arm of a broader creative studio: Rainey Laguna Studios.
Studios is the main house — graphic design, brand management, 3D printing, hydroprinting, and more. Physical and digital, screen to object. When a client needs identity, printed menus, signage, a fabricated object or a brand built from scratch, it routes to the main studio. When a brand in any category needs web, it routes here.
Main house at raineylagunastudios.com.