Service · 10

The complete bundle to open well - in 10 days.

Opening a business in Lima is already enough work: the place, the permits, the suppliers, the team. The last thing you want is to hire three different agencies for the brand, the website, and Google. Apertura is the bundle that handles all of that at once, in 10 days, with one point of contact and a fixed price. When you open the doors on day one, the digital storefront is already live.

Precio

S/ 4,500 - one-off - paid in two halves

Entrega

10 working days - up to 4 weeks before opening

Para

Independent businesses opening in Lima within the next 60 days

The classic mistake when opening a business in Lima is to leave the entire digital front for "once we are open". The result: day one has customers asking on Instagram a place without Instagram, searching on Google a place without a profile, and sharing the owner's WhatsApp because there is no website. The first two weeks - the ones that matter most for building reviews, momentum, and word-of-mouth - are spent improvising. Apertura exists so day one starts with the full storefront ready.

What the bundle includes

Brand lite. Logotype, palette, typography, Instagram feed template, menu or catalogue template. It is not the full Marca identity - it is the functional version to open with, leaving room to evolve later. Website. A new site on one of six sector archetypes, with your copy, your photos, and local SEO. The structure comes from Demolicion; the content is built with you. Google Business Profile. Full setup - correct categories, photos, hours, first 5 scheduled posts, first round of seeded Q&A. Operational templates. WhatsApp welcome message, after-hours auto-reply, template reply for the first review.

The 10-day timeline

Days 1-2. 90-minute call, brand brief, photo collection, archetype decision. Days 3-4. Brand lite - first version to review. Days 5-7. Website on the approved brand - preview at every milestone. Day 8. Google Business Profile - verification, photos, scheduled posts, Q&A. Day 9. Operational templates, 30-minute team training, launch prep. Day 10. Synchronized launch - the site goes live, the Google profile publishes, Instagram and WhatsApp Business are armed, on the day you choose.

Why one point of contact matters

The most common reason openings get delayed or go badly is that brand, website, and Google get hired from three different vendors that do not talk to each other. The logotype arrives late, the website cannot start; the photos are taken by the Instagram person but never sent to the website team; Google is left for last and ships with the old logo. In Apertura the team is the same one you see in Marca, Demolicion, and Vitrina - and the schedule is built so the dependencies do not collide.

What's included

90-minute discovery call - day 1
Brand lite - logo, palette, typography, feed template, menu template
Website - home + 4 sections - on the archetype for your sector
Local SEO - meta, sitemap, Schema.org local business
Google Business Profile - setup, photos, 5 scheduled posts, Q&A
WhatsApp Business - welcome message, after-hours auto-reply
First-review reply template - written in your voice
Team training - 30 min - how to reply, how to post, what to avoid
Synchronized launch - site + Google + Instagram on the same day
2 weeks of post-launch support - adjustments included

S/ 4,500

one-off - 50% upfront, 50% at launch

Book my Apertura

Questions

What if the physical opening gets delayed?

It happens all the time - permits, construction, SUNAT. The digital bundle is ready in 10 days but the synchronized launch reschedules to the day you actually open, at no extra cost, up to 60 days later. Past 60 days we talk - though usually a couple of photo and post updates keep the material valid.

Why is it not the full Marca identity?

Because a full brand takes 3-4 weeks and many brand decisions only become clear after operating two or three months with real customers. Apertura gives you a functional brand that looks looked-after and consistent - enough to open well - and leaves room to evolve it with Marca once you know what resonated and what did not. Much better than paying for a finished identity that is going to change anyway.

What if I do not want the full bundle?

Then it is not Apertura. If you only want the website, look at Websites or Demolicion. Only Google: Vitrina. Only brand: Marca. Apertura is S/ 4,500 because the real saving comes from doing the three things together with one team - separately they would cost close to S/ 7,500 and take 6-8 weeks with the coordination overhead.

Restaurants, fast casual, gyms? What kind of business does it cover?

We have six archetypes covered: restaurant, gym or fitness studio, clinic or consulting practice, boutique or specialty store, professional services (studio, advisory, consulting), and cafe or bakery. If your business does not fit any of them, let's talk first - sometimes there are reasonable variants, sometimes a bespoke project makes more sense.

What happens after day 10?

Almost all Apertura clients continue with Care + Vitrina (S/ 198/month combined) - the website does not degrade and Google takes care of itself. Some add Sereno after 3 months operating, when they want to know what competitors are doing. The one almost no one signs up for on day 11 is full Marca - that typically arrives at the one-year mark, when there is real learning to evolve the identity.

Pairs well with

Other services that pair with Apertura.

Websites

If you already operate and only need the bespoke site, Websites is the direct route.

Marca

The full identity, to evolve the brand lite once you have learning under your belt.

Demolicion

If you already opened but the current site does not represent the business, Demolicion rewrites it in a day.

Opening in Lima in the next 60 days? Let's talk.

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