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RAINEY · LAGUNA

Brand · identity systems

A brand system, not just a logo.

A logo on its own is a guess. What a growing business actually needs is a system — logo, palette, type, and templates — coherent enough that your team can apply it without a designer in the room, and built to carry straight into your website and your content without contradicting itself. Delivered remotely to businesses worldwide.

Why a system beats a logo

A logo handed over alone leaves every real-world decision to chance: which colour on the invoice, which font on the sign, how the Instagram post should look. A system answers those before they come up. You get the logo in its working variants, a primary and secondary palette with print and screen values, a type pairing, and templates for the things you actually produce — so the brand stays consistent whether you’re designing a menu or a pitch deck.

Built to carry into everything else

Most studios hand you a brand and wave goodbye. Because we also build the websites and apps and make the AI content, your identity is designed to flow straight into them — the site inherits the palette, type and voice without a designer re-guessing them, and your social content stays on-brand by default. One coherent system across every surface.

What you get

Logo in its working lockups (primary, monogram, horizontal). Primary + secondary colour with print and screen values. A licensed type pairing — one for headings, one for body. Templates for what you produce (cards, decks, social, signage spec). A short, usable brand guide — enough for a real team to apply, not a 90-page document nobody opens.

How it works, remotely

We start from your business, not a mood board: what you do, who it’s for, and the few words that should define it. We present distinct directions (real routes, not variations of one), you pick, we refine, and you get the files and the guide. It runs entirely over calls and email, so it works the same anywhere in the world.

Frequently asked

I already have a logo — can you build the rest around it?
Yes. If your logo works, we keep it and build the system around it (palette, type, templates) for a reduced price. If it doesn’t, we’ll tell you before we start rather than after.
Do you work with clients outside Peru?
Yes — brand work is delivered entirely remotely, over calls and email. We work with businesses across South America, North America and Europe.
How is this different from a freelancer on a marketplace?
A marketplace logo is a single deliverable with no system behind it and no plan for where it lives. We deliver a coherent system designed to carry into your website, app and content — because we build those too. The brand and the things it appears on are designed together.
Can you also build the website and content?
Yes — that’s the point of doing the brand with us. The same system flows into your site or app and your AI content, with no re-guessing in between.

Want a brand that holds together everywhere?