Live sample · fictional client
Cevichería La Marea
This is a Data Saga — the same chapter a client would get, with sample data. Scroll it: a year read as a story, not a dashboard. Hover the charts.
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Act I · Origin
The heartbeat of the year
La Marea breathes with the Lima summer: loud in January, faint in July. The weekend carries six of every ten covers.
View the data
| Month | Covers |
|---|---|
| Jan | 2,480 |
| Feb | 2,610 |
| Mar | 2,300 |
| Apr | 1,980 |
| May | 1,720 |
| Jun | 1,450 |
| Jul | 1,400 |
| Aug | 1,480 |
| Sep | 1,660 |
| Oct | 1,980 |
| Nov | 2,180 |
| Dec | 2,520 |
The read: the business is seasonal and weekend-driven. Any plan has to protect the summer and lift the winter.
Act II · Conflict
The crack the average hides
2024's total looks like 2023's — but it lies. Split apart, the weekend holds while Tuesday-to-Thursday lunch bleeds out: −34% over the year, since the office on the corner moved out in March.
View the data
| Month | Weekend | Weekday lunch |
|---|---|---|
| Jan | 1,500 | 620 |
| Feb | 1,560 | 640 |
| Mar | 1,420 | 560 |
| Apr | 1,240 | 470 |
| May | 1,090 | 430 |
| Jun | 940 | 380 |
| Jul | 910 | 360 |
| Aug | 980 | 350 |
| Sep | 1,120 | 370 |
| Oct | 1,360 | 360 |
| Nov | 1,500 | 350 |
| Dec | 1,720 | 340 |
The read: you don't have a customer problem, you have a Tuesday problem. The average was hiding it.
Why the total lies
Revenue change 2023 → 2024 · thousands of soles
The read: covers barely moved, but revenue rose on price; the mix (more delivery, lower margin) subtracted. The flat total hid both forces.
The characters of the year
The Loyal
The regulars
Neighbours who show up on Sunday without booking. The memory of the place.
The Ghost
The table that went cold
The Mon–Fri office lunch. Faded without a sound from March on.
The Promise
The review crowd
Tourists who come for a photo. Spike in summer, gone in winter.
The characters, with rigour: RFM
Recency × Frequency · colour = number of customers
The read: the characters aren't intuition — they're zones of the map. The Loyal top-right (recent and frequent); The Ghost bottom-left (inactive). That's where to act.
Act III · Resolution
What if…?
The crack doesn't close with tourists: it closes by giving Tuesday a reason to come back. Choose the path and watch the forecast — with its confidence band — respond.
With all three moves, the winter valley lifts and the year projects 28,040 covers — a +18%.
View the data
| Month | Actual (Jan–Mar) | No changes | With set lunch + loyalty |
|---|---|---|---|
| Jan | 2,600 | 2,600 | 2,600 |
| Feb | 2,700 | 2,700 | 2,700 |
| Mar | 2,380 | 2,380 | 2,380 |
| Apr | — | 2,010 | 2,260 |
| May | — | 1,720 | 2,080 |
| Jun | — | 1,360 | 1,840 |
| Jul | — | 1,290 | 1,780 |
| Aug | — | 1,360 | 1,860 |
| Sep | — | 1,560 | 2,050 |
| Oct | — | 1,980 | 2,360 |
| Nov | — | 2,160 | 2,540 |
| Dec | — | 2,520 | 2,790 |
The read: the scenario isn't a promise, it's a range. The band shows how much uncertainty you're accepting when you decide.
This is a Chapter. Want the one for your business?
Three monthly plans, in soles, no annual contract.
Every number is telling a story · one ripple at a time